While spirit sales were able to post growth in 2018, the frequent changes in legislation related to the health tax keep on upsetting the category. When it seems that finally the spirits category is stabilising, once again there is a new change introduced by legislators. Just when manufacturers had adapted to the previous tax changes, in 2017 the exemption for herb-flavoured vodka was revoked. In 2018, manufacturers were already preparing for the upcoming health tax rises from 2019.

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Euromonitor International’s Spirits in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

 

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

 

Why buy this report?

* Get a detailed picture of the Spirits market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

Headlines

Prospects

Fluctuating Performance in Spirits Sales Due To Instability in Legislative Environment

EU Forcing Hungary To End Discrimination and Extend Health Tax Equally To All Spirits

Widening Gap Between Low- and High-end Spirits, Low-quality Other Spirits and Premium Craft Spirits Both Increase Significance

Competitive Landscape

Winning Strategies of International Companies Include A Focus on Powerful Brands With Constant Promotions and Frequent Discounts

the Growing Competitive Advantage of Vodka

Local Spirits Manufacturers’ Competitive Strategy To Offer Economy Other Flavoured Spirits and Premium Pálinka

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 1 Benchmark Brands 2018

Category Data

Table 1 Sales of Spirits by Category: Total Volume 2013-2018

Table 2 Sales of Spirits by Category: Total Value 2013-2018

Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018

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