Cider saw unexpected success in 2018, because of regional and craft brands, and Angry Orchard Rosé. There seems to be no in-between for Angry Orchard – year-on-year the brand has experienced intense highs and lows. It seemed that the brand was on its way out with the rest of the cider category, but integrating the popular trend of rosé into its cider line-up launched Angry Orchard back to success, and also took most of the responsibility for the success of cider overall in 2018, as other major b…
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Euromonitor International’s Cider/Perry in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TABLE OF CONTENTS
Unexpected Growth Puts Cider Back on the Map
Continuing Concerns Over Sugar
Growth Opportunities in the On-trade Channel
Angry Orchard Exemplifies Changes in the Category
the Launch of Ciderhouse Collection
Variety Is Key To Growing Sales
Table 1 Sales of Cider/Perry: Total Volume 2013-2018
Table 2 Sales of Cider/Perry: Total Value 2013-2018
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