Fruit cider continues to be a key growth driver and to consolidate towards summer berries flavours. With consumers willing to experiment with new and different flavours, more exotic flavours such as passion fruit & apple or kiwi & lime are gaining relevance. Cider lovers, particularly young adult consumers of legal drinking age, find fruit cider tasty, refreshing and appealing on social media. Demand for apple and pear cider is declining as consumers switch to ciders flavoured with other fruits.


Euromonitor International’s Cider/Perry in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Cider/Perry market;

* Pinpoint growth sectors and identify factors driving change;

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* Use five-year forecasts to assess how the market is predicted to develop.

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Fruit Cider and Premiumisation Continue To Fuel Growth in Cider

Non/low Alcohol Cider and Brand Extensions Gain Relevance

Regulatory Changes: Duty Band and Minimum Unit Pricing To Impact Cider

Competitive Landscape

Heineken UK Unchallenged at the Top

Packaging Innovations

Category Data

Table 1 Sales of Cider/Perry: Total Volume 2013-2018

Table 2 Sales of Cider/Perry: Total Value 2013-2018

Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2018


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