Leading player Heineken continues to invest in cider/perry; thus, having a positive effect on the development of the category. However, in actual terms the growth and total size of cider/perry is still limited. In the Netherlands there is no cider drinking culture, and this means that Heineken will have to be patient and wait to see a good return on its investment. It is unlikely that Heineken will give up on the category, as it is the major producer in Europe, and it sees an opportunity for gro…
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Euromonitor International’s Cider/Perry in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Cider/Perry market;
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TABLE OF CONTENTS
Cider Is Unlikely To Become A Mainstream Product, Despite Investments
Cider Remains A Seasonal Drink
the Popularity of Craft Beer Is An Opportunity for Quality Cider
Heineken Dominates Cider
A Niche Position for High-quality Craft Cider Producers
the Position of Heineken Is Unlikely To Be Challenged
Table 1 Sales of Cider/Perry: Total Volume 2013-2018
Table 2 Sales of Cider/Perry: Total Value 2013-2018
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