As a result of Swiss consumers opting to reduce their overall alcohol intake, wine total volume sales continued to decline 2018. Even though the country’s thriving tourism industry, especially during the winter months, offset some of the negative impact, a generally strong fall in demand remained noticeable. In particular, younger adult consumers such as millennials are refraining from drinking alcohol or are at least reducing their consumption, often switching to other alternatives with a lower…


Euromonitor International’s Wine in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Wine market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




Health Awareness, Lifestyle Changes and Weather Patterns All Shape Wine Sales

Lighter Wines Becoming More Appealing

Intensified Competition Requires More Creative Marketing Efforts

Competitive Landscape

Schenk – A Successful Company Since 1893

Private Label A Force To Be Reckoned With

Sparkling Wine Performing Well

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018

Table 2 Sales of Wine by Category: Total Value 2013-2018


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