Sales of takju showed positive performance in 2018 supported by launches of new flavours, a wider consumer base and improved marketing. Young adult consumers of legal drinking age in particular are the main drivers for growth of premium takju. Takju used to be considered old fashioned due to its image as a labourer’s drink. Takju manufacturers focus on marketing to appeal to the youn adults of legal drinking age by introducing fashionable bottles, adding a sweeter flavour, and lowering the alcoh…


Euromonitor International’s Wine in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Wine market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




Innovative New Products Drive Growth for Takju

Red Wine Continues Dominance But Sparkling and White Gain Ground

Natural Wine To Be Seen As A Health and Wellness Option

Competitive Landscape

Seoul Takju Association Dominates Wine Followed by Busan Takju

Shinsegae L&b Experiences Rapid Growth

Wine Price War Among Retailers Heats Up

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018

Table 2 Sales of Wine by Category: Total Value 2013-2018


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