Champagne total volume sales slowed down further in 2018 as price-conscious consumers continued to seek out other sparkling wine as a substitute for champagne, such as Prosecco, which is cheaper. Consumers are also more knowledgeable and willing to try new tastes. This contributed to the strong growth of other sparkling wine in 2018, driven by Prosecco, to the detriment of champagne. In addition, the popularity of cocktail bars, where Prosecco is used in cocktails such as the Aperol Spritz, is f…


Euromonitor International’s Wine in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Wine market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




Prosecco Leads the Growth of Other Sparkling Wine

On- and Off-trade Sales of Wine Are Both Important

Lifestyle Trends Increase Wine Sales

Competitive Landscape

Singapore Beverages Pte Ltd Remains at the Top of Increasingly Fragmented Wine Sales

Increasing Competition Leads To Innovative Marketing Tactics

Singaporeans Prefer Australian Wine

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018

Table 2 Sales of Wine by Category: Total Value 2013-2018


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