The best performer in wine in Serbia in 2018 was non-grape wine. It benefited from two specific factors: a very low growth base and improving distribution. Port, other fortified wine and champagne all had even lower growth bases than non-grape wine in 2018, but they were unable to achieve such good results due to poorer distribution and/or visibly higher unit prices.

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Euromonitor International’s Wine in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

 

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

 

Why buy this report?

* Get a detailed picture of the Wine market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

Headlines

Prospects

Low Base and Improving Distribution Benefit Non-grape Wine

Average Unit Price Increases Visibly

Still Red Wine Loses Share

Competitive Landscape

Several New Products Launched by Domestic Player Rubin Ad

Products Imported From Macedonia Continue To Dominate Wine

No Visible Investments in Private Label Wine Lines

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018

Table 2 Sales of Wine by Category: Total Value 2013-2018

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