Off-trade is the major channel through which wine is sold in Nigeria. Many consumers in the country make their purchases via grocery stores such as supermarkets and hypermarkets. The growing patronage of wine by consumers in Nigeria is a result of it being seen as an alternative to beer, and consumers especially adopt wine as a favoured drink at weddings, birthdays and other social events. Organisers of these social events mostly shop for wine at the closest off-trade outlet. With a fast-growing…


Euromonitor International’s Wine in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Wine market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




Premiumisation Is Set To Drive Further Growth

Sparkling Wine Will Maintain A Good Performance

Economic and Political Issues Might Become Challenges

Competitive Landscape

Premium and Craft Beer Compete With Wine

Mexican Wines Increase Their Presence in the Market

the Expansion of Specialist Retailers Is Set To Boost Sales

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018

Table 2 Sales of Wine by Category: Total Value 2013-2018


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