The emergence of Westernised lifestyles will continue to transform the ways in which people shop, live and enjoy leisure and entertainment; therefore, boosting demand for wine. In addition, the expansion of modern shopping centres in most urban areas in Kenya is set to improve awareness of such products. For example, the development of modern shopping centres such as The Hub Karen Mall, Two Rivers Mall, Garden City, South End Mall, Westgate Mall and Thika Road Mall, amongst others, enabled the e…


Euromonitor International’s Wine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Wine market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




the Expansion and Modernisation of Retail Trade Boosts Volume Sales

the Rise in Internet Retailing Offers Variety and Easier Access To Wine Brands

Home Consumption Is Set To Rise Along With Growing Urbanisation

Competitive Landscape

Still Light Grape Wine Dominates

International Brands Lead

Pricing Remains the Differentiator of Premium and Standard Brands

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018


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