The ongoing health and wellness trend in Kazakhstan has had a direct, positive influence on the growing demand for wine. Following healthy lifestyles, and having access to a wide range of information through trade press and the internet, Kazakhstanis are becoming increasingly health conscious and mindful regarding their consumption of alcoholic drinks. Therefore, wine has started to benefit as one of the categories considered to be less harmful, even healthy as long as consumption is moderate.


Euromonitor International’s Wine in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Wine market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




Health and Wellness Trend Shapes Development of Wine in Kazakhstan

Affordability and Accessibility Positively Influence Wine’s Performance

Still Light Grape Wine Generates Highest Volume Growth in 2018

Competitive Landscape

Wine Remains Highly Fragmented in Kazakhstan

Traditional Grocery Retailers Is Dominant Distribution Channel

Specialist Wine Stores Record Strong Performance in Terms of Advertising and Promotions

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018

Table 2 Sales of Wine by Category: Total Value 2013-2018


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