In 2018, still light grape wine, especially local wine, gained prominence thanks to consumers’ increased product awareness. The increased awareness of local grape wine is shaped by leading local players such as Arpan Bali Utama, Sababay Industry, and Tri Hita Karya. These players actively conduct education workshops for both local and international consumers on local grape wine culture. For example, local players are active in below-the-line marketing such as organising wine-tasting events and…
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Euromonitor International’s Wine in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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TABLE OF CONTENTS
Still Light Grape Wine, Especially Local Wine, Gains Prominence
Local Wine, Whilst Increasingly Popular, Will Have To Compete With New World Imports
Strong Growth of Still Light Grape Wine and Sparkling Wine Attributed To Growing Expansion in Food/drink/tobacco Specialists
Sababay Industry Registers the Fastest Growth in 2018
Perindustrain Bapaak Djenggot Continues To Face Challenges in Fruit and Herbal Wine
Increased Marketing Activities Will Be Necessary for the Leader To Improve Its Performance
Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
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