In 2016, the Greek government introduced excise tax on wine. Companies lobbied against the new tax, given that Greece was the only wine-producing country in the EU with excise tax on domestically-produced wines. The tax resulted in rises in retail prices and increasing black market sales, negatively affecting legal sales of bottled wine.


Euromonitor International’s Wine in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Wine market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




the Government Abolishes Excise Duty on Wine; Trends Are Favourable for Wine

Off-trade Channel Distribution Trends

On-trade Wine Consumption Is Becoming More Diverse

Competitive Landscape

the Competitive Landscape Is Becoming More Fragmented

Private Label Products Lead Off-trade Sales

Domestic Players Dominate

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018


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