Total volume sales in wine continued to see a slight downward trend in Austria in 2018, but solid growth in value prevailed. Generally, wine is more affected by the long-term trend towards less alcohol consumption and a tendency favouring quality over quantity than beer or spirits are.

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Euromonitor International’s Wine in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

 

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

 

Why buy this report?

* Get a detailed picture of the Wine market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

Headlines

Prospects

Quality Over Quantity Shapes Wine

Sparkling Wine Has Growth Potential

Only Minor Shifts Within Still Light Grape Wine

Competitive Landscape

Domestic Manufacturers Dominate Fragmented Category

Domestic Company Also Leads Sparkling Wine

Winemakers Play Strong Role in Retailing

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018

Table 2 Sales of Wine by Category: Total Value 2013-2018

Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018

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