As a result of increasing consumer awareness with regard to the health benefits of reducing one’s alcohol consumption, Australians are seeking lighter wine varieties with a lower ABV. This is being reflected in the decline of fortified wines due to their relatively high alcohol content, while strong varietals of red wine, such as Shiraz and Cabernet Sauvignon, are also experiencing a decline in share. The result of this greater focus on health has also led to consumers choosing to drink wine les…


Euromonitor International’s Wine in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Wine market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




Health-conscious Consumers Seeking Lighter Premium Wines

Consumers Increasingly Viewing Wine Drinking As An Occasion Or Experience Rather Than A Habit

Lighter Wines Set To Continue To Grow While Fortified Wines Are Well-positioned To Experience Renewed Interest

Competitive Landscape

Labelling To Become A Key Differentiator for Consumer Engagement

Small Manufacturers and Operators Expected To Provide Increasing Competition

Accolade Wines Retains Its Leading Position, Closely Followed by Treasury Wine Estates

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018

Table 2 Sales of Wine by Category: Total Value 2013-2018

Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018


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