The review period witnessed few efforts in terms of marketing and advertising cream-based liqueurs. In fact, only a few vendors and specialist outlets have these products available, and their presence is hardly noticeable. Towards the end of review period, only a few brands were available in the market, such as Baileys Irish Cream and Sheridan. These products are more popular amongst women, as they are sweeter and easier to drink compared with many other alcoholic drinks. Men are looking for str…


Euromonitor International’s Spirits in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Spirits market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

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Cream-based Liqueurs Is on A Strong Declining Trend

Players in Local White Spirits Struggle To Maintain Their Sales

the Struggle To Achieve Growth in Some Categories

Competitive Landscape

Hanoi Liquor Continues To Lead Spirits

Strong Fragmentation in Spirits

International Players Mainly Focus on Pushing Sales in Bars/pubs

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 1 Benchmark Brands 2018

Category Data

Table 1 Sales of Spirits by Category: Total Volume 2013-2018

Table 2 Sales of Spirits by Category: Total Value 2013-2018


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