The most excitement in US spirits is found in tequila/mezcal, which is the fastest growing major product category. Premiumisation efforts have been quite successful, and many consumers are now reaching for higher-priced brands such as Casamigos and Don Julio, which can be used in premium cocktails or even sipped straight. Product development continues to keep the category fresh, and the number of mezcal options in particular has been rising. Across all categories, premium products are outperform…

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Euromonitor International’s Spirits in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

 

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

 

Why buy this report?

* Get a detailed picture of the Spirits market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

Headlines

Prospects

Tequila Inspires Envy From Other Categories

Craft Rises, With the Emphasis on “mindful” Drinking

Divergent Paths for the Major Whiskies Categories

Competitive Landscape

Diageo Slims Down Its Portfolio To Align With the Premiumisation Trend

Suntory Beam Rides Two Waves of Growth in Whiskies

Tito’s Emphasises the Difficulty of Defining Craft

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 1 Benchmark Brands 2018

Category Data

Table 1 Sales of Spirits by Category: Total Volume 2013-2018

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