Soju manufacturers launched lower ABV soju variants in 2018 to attract health-conscious consumers. Category-leader Hite Jinro lowered its best-selling soju Chamisul’s ABV from 17.8% to 17.2%. Lotte Chilsung also followed by lowering the ABV of Choeumchoro from 17.5% to 17%. Both companies reformulated their existing best-sellers rather than develop a new brand to introduce a lower alcohol soju. As a result, soju becomes a lighter spirit. The main obstacle to lowering the ABV used to be consumers…

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Euromonitor International’s Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

 

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

 

Why buy this report?

* Get a detailed picture of the Spirits market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Also Read: http://www.marketwatch.com/story/global-fire-doors-and-windows-industry-market-insights-overview-analysis-and-forecast-2020-2021-03-06

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

Headlines

Prospects

Low Alcohol Trend Continues To Grow for Soju

Health-conscious Consumers Seek Lower Alcohol Whisky

Soju Sees Growth Opportunities With Premiumisation

Competitive Landscape

Hite Jinro and Lotte Liquor Perform Better While Regional Players Struggle

Shinsegae Group Struggles in Consolidating Soju Business

Pernod Ricard To Sell Its Imperial Brand

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 1 Benchmark Brands 2018

Category Data

Table 1 Sales of Spirits by Category: Total Volume 2013-2018

Table 2 Sales of Spirits by Category: Total Value 2013-2018

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