Soju manufacturers launched lower ABV soju variants in 2018 to attract health-conscious consumers. Category-leader Hite Jinro lowered its best-selling soju Chamisul’s ABV from 17.8% to 17.2%. Lotte Chilsung also followed by lowering the ABV of Choeumchoro from 17.5% to 17%. Both companies reformulated their existing best-sellers rather than develop a new brand to introduce a lower alcohol soju. As a result, soju becomes a lighter spirit. The main obstacle to lowering the ABV used to be consumers…
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Euromonitor International’s Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Spirits market;
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TABLE OF CONTENTS
Low Alcohol Trend Continues To Grow for Soju
Health-conscious Consumers Seek Lower Alcohol Whisky
Soju Sees Growth Opportunities With Premiumisation
Hite Jinro and Lotte Liquor Perform Better While Regional Players Struggle
Shinsegae Group Struggles in Consolidating Soju Business
Pernod Ricard To Sell Its Imperial Brand
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2018
Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
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