Gin remained the most dynamic category within spirits in 2018 and it is showing no signs of slowing down, with further strong growth projected for the forecast period. Millennials are driving demand for craft gin, and indirectly demand for mainstream gin too. Millennials prefer to buy their gin from small, independent producers that have a face and a personality rather than buying from the big international brands. However, craft gin is not accessible to everyone, due to its high price and more…

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Euromonitor International’s Spirits in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

 

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

 

Why buy this report?

* Get a detailed picture of the Spirits market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

Headlines

Prospects

Gin Still Enjoying Revived Attention Brought About by Craft Gin

Brandy Suffers A Major Setback Due To Several Price Increase

Could Rum Be the Next Trendy Drink in Spirits?

Competitive Landscape

Distell Dominates Gin With Gordon’s and Old Buck

Cognac, An Aspirational Product Enticing Millennial

Cream-based Liqueurs Revitalised by Amarula Vanilla Spice

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 1 Benchmark Brands 2018

Category Data

Table 1 Sales of Spirits by Category: Total Volume 2013-2018

Table 2 Sales of Spirits by Category: Total Value 2013-2018

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