2018 witnessed deeper and wider discounts in almost all spirits categories. The categories seeing the most promotions in 2017 were cognac, tequila, rum and whiskies. In 2018, this list was widened with gin and vodka. Price remains the decisive factor in consumers’ purchasing decision, as they have got used to seeing discounts in fmcg categories, and alcoholic drinks is no exception. Unit price growth slowed down in 2018 in comparison with 2017. Food/drink/tobacco specialists such as Krasnoe & Be…
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Euromonitor International’s Spirits in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TABLE OF CONTENTS
Discounts Continue To Boost Volume Sales
Vodka Is Losing Share in Spirits
Gin Is Not Gaining Such Strong Recognition As in Other Eastern European Countries
Beluga Group Leads Spirits in 2018
Other Whiskies Is Driven Mostly by Domestic Producers
the On-trade Channel Remains Promotional Rather Than Profitable
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2018
Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018
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