With macroeconomic indicators still positive, and tourism remaining a significant factor in this, spirits is gaining momentum. As private consumption increases, and consumers demand sophistication, particularly in the on-trade channel, also influenced by touristic inflows, spirit value sales are accelerating. Given the optimism felt in the category and changes in consumer taste, favouring differentiated experiences, the current value growth rate is expected to persist, with volume sales growth s…
Euromonitor International’s Spirits in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
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Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TABLE OF CONTENTS
Optimism for Spirits
Sophistication Is Leading To Premiumisation
Cocktails and Mixology Are Setting the Pace
Empor Spirits SA Acquires Active Brands SA
Craft Spirits: A Taboo for Consumers, An Opportunity for the Industry
Adding Value Is the Way Forward for Spirits
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2018
Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
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