In 2017 and 2018, the growth of whiskies saw a noticeable slowdown compared with the review period. This can mostly be explained by the maturity of the category, and by price increases resulting from the weakening currency. Over the forecast period, whiskies is expected to maintain a positive performance, as companies invest in their marketing strategies and product distribution. The entry of new brands is also expected to drive growth. However, although the category is expected to sustain its p…


Euromonitor International’s Spirits in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Also Read:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Spirits market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Also Read:

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




the Growth of Whiskies Slows Down As It Reaches Maturity

Craft Spirits Are Set To Gain Popularity

Uncertainty About Trade Agreements Could Impact Sales

Competitive Landscape

New State Taxes To Impact Sales

Customs Tariffs on US Whiskies Contribute To the Slowdown of the Category

Sales of Mezcal Maintain Their Dynamism

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 1 Benchmark Brands 2018

Category Data

Table 1 Sales of Spirits by Category: Total Volume 2013-2018

Table 2 Sales of Spirits by Category: Total Value 2013-2018


Contact Details

[email protected]

+44 203 500 2763

+1 62 825 80070