The initial impact of COVID-19 in Guatemala began in early March as the government swiftly responded to positive cases with a national lockdown. Government-enforced restrictions quickly shut down land borders as well as air travel, with no foreigners allowed entry except for emergency cases and diplomats. All public events and gatherings were prohibited, with the traditional Semana Santa (Holy Week) celebration cancelled in April as well. All non-essential businesses were mandated to shut with m…


Euromonitor International’s Travel in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market – be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2024 illustrate how the market is set to change.


Product coverage: Activities and Experiences (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Content:

Travel in Guatemala
Euromonitor International
October 2020


COVID-19 impact on travel
COVID-19 country impact
Company response to COVID-19: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries
What next for travel?
CHART 1 Inbound Receipts: 2020-2025
CHART 2 Average Spend per Trip for Inbound Arrivals: 2020-2025
Table 1 Other Transport: Value 2015-2020
Table 2 Forecast Other Transport: Value 2020-2025
Table 3 Car Rental Sales: Value 2015-2020
Table 4 Forecast Car Rental Sales: Value 2020-2025
Table 5 Attractions and Experiences: Value 2015-2020
Table 6 Forecast Attractions and Experiences: Value 2020-2025
Summary 1 Research Sources
Key Data Findings
2020 Impact
Tourism flows were essentially halted for most of 2020 due to strict government restrictions as a result of COVID-19
Domestic travel may reenergize tourism flows at the end of 2020
Recovery and Opportunities
Government investments will be crucial in the recovery of tourism flows, with INGUAT expected to play a significant role
Tourism spending in Guatemala set to suffer from slower arrivals recovery
Category Data
Table 7 Inbound Arrivals: Number of Trips 2015-2020
Table 8 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 9 Inbound Receipts: Value 2015-2020
Table 10 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025



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