In recent years, whiskies has gained further popularity among Chilean consumers. On the one hand, its growth rate is explained by the explosive increase in the category of bourbon/other US whisky, which has grown hand in hand with Jack Daniel’s, a brand with high activity in the on-trade channel. On the other hand, other blended Scotch whisky has grown due to a greater variety of brands becoming available in the category, and the popularity of whisky mixed with soft drinks, eg Coca-Cola, Sprite,…
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Euromonitor International’s Spirits in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
the Expansion of Whiskies Helps Develop Its Categories
Rum Leaves Many Lessons To the Industry
Two Contradictory Realities Coexist in the Pisco Category
Diageo Chile Ltda Relies on Coca-Cola
Diversification in Portfolios Expands the Supply of Pisco in Chile
Aperol’s Success in Chile Draws the Attention of Competitors
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2018
Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
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