Overall spirits continued its slow decline in volume sales in Austria in 2018, but at the same time value growth remained strong, at a rate slightly higher than the current value CAGR experienced during the review period. Consumers tended to drink a little less strong alcohol, especially at home, but put more emphasis on quality and were very open to trying out new brands and affording premium brands. However, demand goes hand in hand with availability. Only in the review period, common supermar…

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Euromonitor International’s Spirits in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?

* Get a detailed picture of the Spirits market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




Increasing Quality Awareness Drives Spirits

Gin Trend Continues

Discerning Consumers Are Turning To Whiskies

Competitive Landscape

Bacardi-Martini Leads, But Pernod Ricard Gains A Little on It

Imported Brands Dominate

Flood of New Gin Brands Continues

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 1 Benchmark Brands 2018

Category Data

Table 1 Sales of Spirits by Category: Total Volume 2013-2018

Table 2 Sales of Spirits by Category: Total Value 2013-2018

Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018


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