Cider/perry saw ongoing growth in 2018, though its rate of expansion continued to slow, and the category remains niche in the Japanese market. The core consumer base for cider/perry is comprised of female and young adult consumers of legal drinking age who are attracted to its relatively natural and, therefore, healthier positioning, fruity flavour and low alcohol content, which tends to range from 3% to 5% abv. However, cider/perry’s core consumer base overlaps significantly with the consumer b…


Euromonitor International’s Cider/Perry in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Cider/Perry market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Growth Slowing
Potential To Tap Into Craft Trend
Rtds Posing A Growing Threat
Competitive Landscape
Nikka Whisky Distilling Maintains Dominance
Hard Cidre the Fastest-growing Major Brand
Premium Positioning for Imported Cider
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2013-2018
Table 2 Sales of Cider/Perry: Total Value 2013-2018
Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 4 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018


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