The Japanese alcoholic drinks market witnessed declining volumes in 2018 as it suffered from consumer budget-consciousness and rising health-awareness. Traditionally strong areas of alcoholic drinks, such as shochu/soju, meanwhile, struggled to replenish their consumer bases with younger adult consumers. Nonetheless, growth areas remained, with the RTDs category benefiting from its compatibility with the trend towards consuming alcohol at home with meals, whiskies continuing to see growth suppor…


Euromonitor International’s Alcoholic Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Executive Summary

Opportunities for Growth Despite Overall Decline

Emphasis on Innovation

Domestic Players Dominate

Ienomi Benefits Off-trade Channels

Changing Landscape

Market Background


Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches


Market Indicators

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018


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