Indian consumers are starting to appreciate vodka and gin. Moreover, these spirits no longer suffer from certain biased perceptions such as gin being an older man’s drink and vodka being a woman’s beverage of choice. Millennials perceive them to be refreshing drinks which can be consumed with juice and tonic water, compared to carbonated beverages. Another reason for the growth is that white spirits such as gin and vodka are available in various flavours, a positive factor that resonates with th…


Euromonitor International’s Spirits in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Alcoholic Drinks.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Spirits market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.




Millennials and cocktail culture drive growth of white spirits

Tier 2 and Tier 3 cities to drive the growth of premium spirits

Rise of single malt clubs and partnerships with bars and hotels fuel growth of premium whiskies


United Spirits continues to lead spirits supported by Diageo

Radico Khaitan’s Magic Moments retains lead of vodka

Royal Green is one of the fastest growing brands within whiskies


Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 1 Benchmark Brands 2018


Table 1 Sales of Spirits by Category: Total Volume 2013-2018

Table 2 Sales of Spirits by Category: Total Value 2013-2018

Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018


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