With consumers trying to cut back as much as possible on all sorts of fat products, the category had issues in finding growth opportunities, with most companies trying to focus on healthy alternatives such as reduced fat or natural options as a key strategy for development.

Euromonitor International’s Butter and Margarine in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

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Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Butter and Margarine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Euromonitor International
September 2017


Competitive Landscape
Category Data
Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017



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