The Danish travel landscape is set to be severely impacted by the COVID-19 crisis in 2020, with retail value growth moving from 1% in 2019 to a decline of 45% in 2020. The Danish border closures from 14 March until 31 May led to a large decline of international travellers, with local tourism also falling due to lockdowns, and the ongoing fear of contracting the virus.
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Euromonitor International’s Travel in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market – be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Activities and Experiences (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content:
Travel in Denmark
List OF CONTENTS AND TABLES
COVID-19 impact on travel
COVID-19 country impact
Company response to COVID-19: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries
What next for travel?
CHART 1 Inbound Receipts: 2020-2025
CHART 2 Average Spend per Trip for Inbound Arrivals: 2020-2025
Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
Summary 1 Research Sources
KEY DATA FINDINGS
Business travel is hit the worst, as consumers work-from-home and companies look for ways to save costs
The domestic market begins to recover in late 2020, as VisitDenmark encourages locals to invest in domestic tourism
RECOVERY AND OPPORTUNITIES
International travel will take longer to recover, especially for those outside the EU, with the economic recession impacting travel choices
Denmark is set to focus on its unique offerings, differentiating itself from competitors to recover from the impact of COVID-19
Table 11 Inbound Arrivals: Number of Trips 2015-2020
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