Dietary supplements is supported by the fact that doctors and chemists/pharmacists in Tunisia often recommend their use in combination with non-OTC medicines, as such products are perceived to be effective in enhancing health and preventing illness. Therefore, many Tunisians believe that consuming dietary supplements is an effective way to boost their wellbeing, along with being important to counterbalance the effects of ageing and unhealthy habits, such as a sedentary lifestyle, smoking and foo…

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Euromonitor International’s Dietary Supplements in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Dietary Supplements market;
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Table of Contents

Dietary Supplements in Tunisia
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Dietary supplements supported by ongoing medical recommendations and could benefit from COVID-19
Strict advertising controls imposed by Ministry of Health seen to make exceptions for leading multinationals
Pierre Fabre SA, Laboratoires maintains lead with Tardyferon, while multinationals benefit from local distribution
RECOVERY AND OPPORTUNITIES
Dietary supplements continues to be supported with medical recommendations, with self-medication further boosted by COVID-19
Innovation expected in probiotics and specific formulations to meet consumer trends
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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