Growth in current value sales of wound care is set to decelerate to its lowest level in a decade during 2020. COVID-19 is playing a significant role in this, as people are spending less time on the move and out of doors due to restrictions introduced to curb the spread of the virus. As a result, they are picking up fewer injuries. However, value sales growth for gauze, tape and other wound care will be slightly more resilient than that of first aid kits: Due to a shortage of protective masks dur…

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Euromonitor International’s Wound Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table of Contents

Wound Care in Lithuania
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 undermines current value sales growth in wound care, as consumers spend more time indoors
Pace of new product launches accelerates
A small number of entrenched players dominate value sales
RECOVERY AND OPPORTUNITIES
Current value sales growth set to slow due to increased price competition and economic uncertainty
Heightened economic uncertainty could boost consumer interest in private label
COVID-19 a shot in the arm for e-commerce
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2015-2020
Table 2 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Wound Care: % Value 2016-2020
Table 4 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 5 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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