Demand patterns have been only slightly affected by the impact of the COVID-19 pandemic in 2020, although herbal/traditional products have seen some growth during the year spurred by some consumers looking for affordable options to help them build their immunity to the virus. At the same time, however, Kenyan health authorities are looking to identify an herbal/traditional response to treating COVID-19. Indeed, the country’ leading research institute, Kenya Medical Research Institute (KEMRI), is…

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Euromonitor International’s Herbal/Traditional Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table of Contents

Herbal/Traditional Products in Kenya
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Value sales of herbal/traditional products set for growth in 2020
Despite growing popularity of packaged herbal/traditional products, many Kenyans still rely on traditional herbalists
Raa Ltd to see big boost in value sales in 2020 to maintain leadership in the increasingly competitive herbal/ traditional products category
RECOVERY AND OPPORTUNITIES
Value sales of herbal/traditional products set to decline marginally over the forecast period
Potential value share growth by domestic players to depend on a variety of factors over the forecast period
Focus on product quality and safety to support demand for herbal/traditional products over the forecast period
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products: Value 2015-2020
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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