In 2020, vitamins is expected to see significantly higher current value growth than in the previous year. This is mostly due to Uruguayan consumers increasing their demand for vitamins due to COVID-19 in 2020, particularly during the onset of the pandemic in March when consumers began prioritising immunity prevention. The newly adopted health prevention habits are projected to at least sustain if not increase among consumers throughout the year and beyond, as preventative health will remain a st…

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Euromonitor International’s Vitamins in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Multivitamins, Single Vitamins.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Vitamins market;
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Table of Contents

Vitamins in Uruguay
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Demand for immunity positioned vitamins skyrockets as COVID-19 emerges in 2020
Vitamin C sees growth early in the pandemic but is hampered by shortages in March 2020
Bayer continues to lead vitamins in 2020 benefitting from the boom in demand for vitamin C and multivitamins
RECOVERY AND OPPORTUNITIES
Solid growth expected throughout the forecast period as consumers maintain a preventative approach to health with vitamins
E-commerce set to intensify competition over the forecast period
Social media set to continue generating consumer interest in vitamins and helping drive sales
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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