Vitamin D is seeing the strongest growth in 2020, likely stimulated by COVID-19 as it is perceived to be one of the immune-boosting vitamins. Vitamin D is also especially important during darker months and/or when people are spending more time indoors and seeing less sunlight. Therefore, instances of self-isolation due to COVID-19, especially during the coming winter months, are more likely to lead to deficiencies of vitamin D. Vitamin D has several important functions, including regulating the…
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Euromonitor International’s Vitamins in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
Vitamins in Tunisia
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
Sales of vitamin D stimulated by consumers seeking immune-boosting vitamins
Vitamins face challenges from lower consumer spending power and not being seen as essential items by Tunisians
UPSA, Laboratoires maintains its lead thanks to strong brand recognition and wide availability
RECOVERY AND OPPORTUNITIES
Government continues to raise awareness of health and wellbeing, stimulating ongoing sales in vitamins
Innovation in new formulations expected from leading players
Affordable pricing needed to appeal to consumers with lower spending power
Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
COVID-19 impact on consumer health
COVID-19 country impact
What next for consumer health?
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020
Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
Summary 1 Research Sources
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