Dietary supplements has seen strong current retail value growth as a result of lockdown restrictions in 2020. During the final two weeks of March, when the Romanian government introduced the first lockdown restrictions, consumers began to stockpile dietary supplements in order to be prepared for the stay at home quarantine and to make sure they did not run out of these products. Ginseng in particular saw strong current retail value growth, thanks to its immune system boosting benefits. Due to th…

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Euromonitor International’s Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Dietary Supplements market;
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Table of Contents

Dietary Supplements in Romania
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Lockdown stockpiling causes surge in sales of dietary supplements in 2020
Sanofi Romania leads highly fragmented dietary supplements in 2020
Convenience and cost-savings are a great combination
RECOVERY AND OPPORTUNITIES
Dietary supplements with a beauty positioning expected to sparkle into forecast period
Innovation likely to be rife in dietary supplements in coming years
Increase in preventative healthcare expected to promote strong growth into the forecast period
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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