Prada SpA in Luxury Goods (Italy)

Prada has stated that the company views 2016 as a “turning point” with the company struggling to maintain global sales. The company is thus set to adopt a new strategic direction in the forecast period, reviewing prices, product range and online marketing as it seeks to attract new consumers. The company is notably aiming to double internet retailing sales over 2016-2018 by expanding the range offered online, particularly within designer footwear. The company will also seek to target those aged…

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

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Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Luxury Goods market;

* Pinpoint growth sectors and identify factors driving change;

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Table Of Content :


Euromonitor International

December 2016




Strategic Direction

Key Facts

Summary 1 Prada SpA: Key Facts

Internet Strategy

Competitive Positioning

Summary 2 Prada SpA: Luxury Goods Brands by Category 2016

Summary 3 Prada SpA: Competitive Position 2016




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