The steady decline in retail baked goods volume sales apparent until 2019 has been temporarily reversed in 2020 owing to the COVID-19 crisis, which is reflected by the recovery of the largest category, bread. This is largely the result of the sharp decrease in footfall at foodservice outlets, which were closed between 23 March and mid-May, leading to increased retail purchases for home consumption.
Euromonitor International’s Baked Goods in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
List OF CONTENTS AND TABLES:
Baked Goods in Germany
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
Baked goods returns to retail sales growth as foodservice closes
Trends are against unpackaged leavened bread in Germany
Golden Toast ticks lots of consumer boxes
RECOVERY AND OPPORTUNITIES
Baked goods sales predicted to normalise from 2022
Frozen baked goods buoyed by premiumisation and convenience
Diet-conscious Germans to limit cake potential
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