Extended Text Labels Market: Overview
The changing consumer value propositions has shaped the packaging sector for long. Along with the prevailing regulatory dynamics of the times, product development and launches have been shaped by constant urge of packaging sector toward value-driven marketing. Players in the extended text labels market have been resorting a mix bag strategies to meet the consumer demands on one hand and explore new consumer propositions. Also called booklet labels, extended text labels are instrumental in improving the text and graphics appeal and effect on customers or consumers. They have been popularly used with pressure sensitive labels, thus the segment has been source of vast avenue in the extended text labels market. Their adoption in wide spectrum of consumer products have helped manufacturers accommodate a wide variety of product information. This includes safety warning, regulatory requirements, sales information, and hazard profile. Different types of paper and plastics are used in extended text label materials.
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Some of the popular end uses in the extended text labels market are clinical trials, general pharmaceuticals, animal health, food and beverages, and chemicals. The study offers a detailed assessment on the opportunities in each of the segments, major consumer preferences, and untapped application areas in various industries.
Extended Text Labels Market: Key Trends
Rise in co-branding applications is a key trend boosting the demand in the extended text labels market. A vast avenue comes from the FMCG sector. According to India Brand Equity Foundation, the FMCG sector worldwide is expected to cross the mark of US$100 bn in one of the emerging economies of the world. This paints an incredible potential in the extended text labels market.
Another end-use application with massive revenue potential is the automotive industry, where the use of extended text labels enable automotive chemical brands to unveil a variety of technical information. The growing demand for transparent and sustainable packaging is one of the trends spurring advancements in materials used in extended text labels market. These materials must meet the criteria of meeting range of functional needs, must be cost-effective, and must enable the use of cutting-edge labelling and packaging technology. In this regard, polypropylene is one of the attractive materials used by manufacturers in the extended text labels market. A substantial chunk of materials used fall into the resalable category. A wide range of inkjet and laser printing technologies have been harnessed by players in the market. Advances being made by these technologies are also propelling strides in the extended text labels market.
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Extended Text Labels Market: Competitive Assessment
Rise in demand for customized extended text labels, notably among pharmaceutical brands, has unlocked new revenue potential for incumbents and companies intending to enter into the marketspace. Of note, these graphics have enabled these brands to display multi-lingual content. Top players in extended text labels market are keen on making their products tamper-evident to combat the risk of counterfeiting. A growing number of players in recent years have made investments mainly on consolidating their supply chains, notably in healthcare industry. A few big companies have substantial control over the forces of demand and supply in the extended text labels market.
Some of the key players in the extended text labels market are;
- Resource Label Group LLC,
- Schreiner Group GmbH & Co. KG,
- Cimarron Label,
- WS Packaging Group, Inc.,
- CCL Industries Inc.,
- JH Bertrand Inc.
Extended Text Labels Market: Regional Assessment
On the regional front, Asia Pacific has emerged as a potentially lucrative region. The rise in revenues in the past few years can be attributed to a thriving pharmaceutical manufacturing industry in several economies of the region. Rise in clinical trials have spurred the demand for extended text labels, notably in Latin America and Eastern Europe.
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